How to Build a Winning Business Culture

Posted on: January 14, 2020

As the owner or operator of a growing business, your livelihood hinges on building a business culture that will attract talented employees and long-term clients. But exactly how do you go about building a winning company culture? Business owners who achieve this goal also manage to create a supportive work environment for their employees by following the steps below:

Encourage Open Communication

Building a comfortable work environment for your employees begins with openness and transparency. Your employees should always feel comfortable sharing their thoughts and ideas. There are two simple yet effective paths to keep the communication flowing within your workplace:

  • An open-door policy to encourage verbal communication
  • Appointing an internal point person who is responsible for circulating events and due dates, internal policy changes, and amendments to outdated procedures

Welcoming employee ideas and keeping your staff regularly informed about key developments help your employees to feel valued. These strategies also ensure information remains consistent as it flows through the office as employees are kept in the loop.

Support Professional Development 

One of the best ways to show your employees that you have their best interests at heart is to encourage their growth as professionals. In addition to regularly updating your employee training initiatives, there are three key ways you can achieve this goal:

  • Support employees in their efforts to obtain certifications and professional licenses
  • Notify employees about community-based development opportunities
  • Recognize employees for their career-related accomplishments

Model Sound Business Practices

The path to a winning company culture begins and ends with sound business practices. Review company policies and processes annually to ensure that they are current, relevant, and fair to your employees. Listen to employee and client concerns and incorporate solutions into your processes to keep your finger on the pulse of your business. Think about how you and your business are being represented from an outside perspective. It is up to you as a business owner to model the type of behavior that you expect your employees to exhibit. From treating employees and clients with respect to keeping accurate accounting and tax records, the steps that you take will set a standard for employees to follow.

MD Andersen, CPA, PA is here to help you establish the sound business practices that will help your business succeed. We look forward to helping you build a company culture that will attract top employees and clients, so contact us today to begin this culture-defining process!


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